Rochester, NY Brewery Tours
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Question & Answer

1.  What is TourRoc all about?

TourRoc LLC is a Rochester-based company that specializes in tours to local breweries and brew pubs. TourRoc is dedicated to providing a safe, fun and educational tour experience. The craft beer industry in Rochester is in a state of enormous growth, and here in Rochester we are lucky to have a truly great group of brewers, some of which are up and coming, and others that have been brewing for decades. We strive to generate excitement and loyalty to local craft beer by offering an experience you cannot get anywhere else!

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Safety is our top priority.  We strongly recommend arranging a designated driver to pick you up after the tour. We will provide taxi information for all those interested.  If you need help setting up transportation for after the tour let us know! 

2.  What comes with a TourRoc seat purchase?

With the purchase of a seat on one of our TourRoc brew tours you are leaving the driving and planning to us. We will pick you up and drop you off at a preset location that has plenty of parking, where you can leave your vehicle overnight if needed. We will arrange all of the brewery visits so that you are not waiting in line or fumbling with money to purchase your tastings - a flight at each stop is included. Additionally, you will have access to exclusive tastings and tours at participating breweries. In between stops you will be educated on the breweries, their beers, and the art of craft beer tasting. TourRoc will also provide water and snacks along the way. Many of our charters come equipped with wifi and bathroom facilities, with comfortable leather seating. 

Included You Brew Cruise Ticket Purchase:

  • Comfortable seating on a luxury charter bus, equipped with WiFi and bathroom facilities
  • 3 Brewery stops with tastings and tours included (tastings equate to about 3 pints of beer)
  • Tour director to educate you on the local craft beer scene and answer any questions you have
  • Water and snacks on the bus in between stops
  • Driver and director tips included 
  • Pick-up and drop-off at designated location with free parking, overnight if needed

What you may want to bring:

  • Your own food & drinks are welcome! Alcoholic beverages are allowed, however anything in a glass container must be transferred before use
  • Money to purchase brews & other goodies you find along the way, there's plenty of room on the bus to bring a bounty back with you
3.  Why book with TourRoc instead of Doing It Yourself?
Compare our price with DIY:  $89 compared to $68 with TourRoc, and just a click of a button
  • Booking a luxury charter vehicle at retail ($50/seat)
  • 3 brewery flights @ avg $7 each ($21)
  • Tip for driver ($10)
  • Tips for bartenders ($3)
  • Snacks & water ($5)
  • Planning, scheduling, calling ahead, waiting in lines, etc. (your time)
  • Fun group tour experience with a knowledgeable tour director (priceless)

4.  Can you book a private tour?

The answer is YES!  If you have a group that would like a private tour (birthdays, corporate functions, bachelor/bachelorette, etc).  Contact us and we will customize the tour to fit your needs.

5.  Can you Cruise for Brews with wheelchair access?
The answer is YES!  We have wheelchair accessible vehicles so make sure to let us know if you will be travelling by wheelchair and we will bring the charter to suit your needs.
6.  Are there Gluten-Free options in place of beer tastings?
The answer is YES!  All of our brewery partners offer gluten-free options for you to substitute in the way of your beer tasting, including but not limited to: hard cider, GF beer, wine, and mixed drinks.
7.  What does a Designated Driver get with their ticket purchase?
If you're a DD and would like to come on a TourRoc Cruise for Brews you will not be disappointed.  In addition to riding in a luxury charter with a Tour Director leading local craft beer education, you will accompany the group on brewery tours to learn more about the operation of brewing, and will have your choice of NA refreshments at each site in place of beer tastings.  These refreshments include but are not limited to; locally brewed root beer, birch beer, soda, coffee, and tea.
8.  Where is the pick-up and drop-off?
Each unique itinerary will have a different start/end location so we will include this information within your ticket purchase, or it will be emailed to you before the tour.  
9.  Is there food that can be purchased along the way?
The answer is YES!  Many of breweries offer their own food menu, and most of the rest have food options next door that can be ordered and brought in.  Feel free to ask your tour guide about what options are at each stop.

10.  What to bring as a ticket?
You may bring your confirmation email as proof of ticket purchase in electronic form, or print it out if you'd like (but not necessary).  We will have all of your info from the purchase receipt to confirm your booking. 
11.  Can gift certificates be purchased?
The answer is YES!   Currently we are offering $68 gift certificates as this generally the price of one tour, but if you'd like a different amount, contact us by email or phone and we will get you hooked up. 
12.  What happens if I cannot make the tour date of the ticket purchased?
TourRoc does not offer refunds for tickets purchases however you can put that ticket towards any future tour with available seats or transfer to another person. Contact us within 5 days of the tour date and we will do our best to accommodate your request, based on availability. No-shows receive no refund.